The Rebbe’s Letter

When, on the 12th of Tammuz 5774 (12th of July 1984), the Rebbe made a deeply emotional appeal to “ker a velt heint” – to turn the world upside down – he was showing us how to transform this world.

So what did the Rebbe mean by ‘turn the world upside down’?

He meant that we cannot simply continue to do things the way we’ve always done them and then, as the saying goes, expect a different result.

He meant that if we want to transform the world into a world of goodness and kindness, then we have to radically transform our approach.

That it’s not enough to simply aim higher than we aimed last year, but to aim higher than we’ve ever dreamt of aiming.

That we have to quantum leap beyond everything familiar; beyond everything conventional and comfortable, everything expected and commonplace.

In keeping with this vision, we have decided to make the theme of our 30th year, ‘Turning the world upside down’.  Inspired by the Lubavitcher Rebbe, Miracle Drive 30 is aiming to do what it’s never done before, to reach out and make an immeasurable difference to countless more lives; to take our efforts beyond all expectation.

Be part of this transformative journey in your personal life and as a community member.

Please join us